Where imagination & inspiration spark initiation.
CREATIVE COPYWRITING
FOR WOMEN’S HEALTH, WELLNESS, & LEISURE BRANDS
I’LL WRITE THE WORDS. YOU RUN THE BUSINESS.
You are an entrepreneur with a business that’s focused not just on women’s wellness, but on improving their everyday lives.
And let me guess - your workload capacity is at a breaking point because you are trying to do #allthethings.
You wear many different hats as an entrepreneur, but the “writer” hat doesn’t seem to be a good fit.
You understand the importance of having a strong, multi-faceted online presence and you have so many awesome ideas.
Yet, when it comes time to create your email marketing or website material, you suddenly don’t know what to say. Taking time to write content that’s as engaging as it is effective is not in your wheelhouse.
You’re spending all this time WRITING WORDS, but your audience and your brand just aren’t growing.
Hey, I’m Jessica. Or Jess - whatever floats your boat; fellow entrepreneur and your future copywriter. I specialize in writing impactful and influential content for digital and print publications, also known as “copy”.
Fact: Copy is everywhere and every business needs copy. Yes, even yours.
But the recipe for good copy is equal parts strategy and storytelling, mixed with a dash of subtle persuasion, in order to make magic.
So while I may not own a magic wand, I can still help your target audience become lifelong clients through the power of the written word.
I could go on all day. But I won’t, because you’ve got a business to run.
You already wear so many different hats. Why don’t you take off that writer hat and let me try it on for size?
WORK WITH ME & YOU’LL GET…
Timely delivery - I’ll always complete your project by the agreed-upon time.
Search Engine Optimization (SEO) - Rank on Google quicker and drive more traffic to your website in order to reach your target audience organically.
A clear Call to Action (CTA) - Copywriting gets your audience to take action NOW. If you don’t tell your audience what to do, they won’t do anything. They’re simply not going to invest in your service or product.
Creative content - Capturing a feeling or idea, it’s my mission to ensure my content sparks emotion and is as unique as your brand’s voice.
Professional editing - Error-free work is a given.
BUT MOST IMPORTANTLY, YOU’LL GET VALUE
I’ll make every word matter. Your time is precious. Your clients’ time is precious. Start spending more time focusing on their well-being, and I’ll ensure that my copywriting is designed to connect your specific audience with your product or service - the solution to their problem!
I’ll write copy that’s concise and compelling, that will get you selling. But copy should be more than that. It needs to tell a story, paint a picture, and cultivate a connection with those that matter most - your clients.
Just by being here, you’re already one step closer to elevating your brand awareness and improving conversion rates. So make sure you book your FREE Discovery Call with me to learn more.
HEY, I’M JESSICA.
I’m a freelance copywriter for women’s health, wellness, and leisure brands.
With a degree in English and an extensive background in influential writing and storytelling, the power of persuasion and excellent customer service runs through my blood.
I wish I could tell you about all of my exciting hobbies in this space. The truth is, when I’m not busy making magic happen through my writing, I’m chasing after two toddlers. Or listening to a true-crime podcast.
So why do I specialize my copywriting skills in women’s wellness and leisure?
With a keen interest in all things wellness culture and over a decade in the hospitality, travel, and leisure industries, I am very often your target demographic and potential customer.
Listen - I’m confident I can write about a lot of things. But life is short. I want to write about things that interest me, and help others who share those interests. It only makes me a better copywriter and gives you more confidence in my work, knowing I genuinely give a damn about your values and can relate to your audience.
I’m in the business of helping YOU help empower other women.
If I passed the vibe check but my niche doesn’t match your industry, don’t hesitate to connect!
TESTIMONIALS
SERVICES & RATES
Ebooks from 2000 to 5000 words - $750
Ebooks improve lead generation and can show expertise in particular topics related to your product or service. Consider an enticing e-book as an investment in brand credibility in order to boost sales.
Blogs 1200 to 2000 words - $300
Think blogs are so 2002? Think again. Blogs are more relevant than ever. They create trust and credibility between you and your target audience. Writing a search engine optimized blog entry on a regular basis is an art. If your blog section needs some TLC or you don't have one at all, connect with me.
Website copy - $250 per page
Your website is your company’s home, where you showcase your brand, your mission, and your voice. Writing your own website content can be daunting when you need to make a good first impression. So why not get a professional to step in?
Email Campaigns $200 per email or $750 for a package of 4
A smart entrepreneur knows their email list is one of their most valuable assets, because it keeps your prospects engaged, grows their interest, and should eventually get them to invest in what you’re offering. My email copy will make sure no one is clicking '“unsubscribe”.
Newsletters - $150
Keep your loyal, repeat customers engaged and updated. Even life-long clients need some new Calls to Action to maintain that status.
Job Descriptions - $150
It’s an employee's market out there and good employees are hard to find these days, regardless of the industry. If you’re struggling to fill an open position, my well-written and compelling job descriptions will have a clear call to action; getting the right candidate to apply now!
Social Media Ads - $50 per ad
Let me help you create short ‘n sweet copy that directs clients to your website right now.
Product Descriptions - $50 per product
My ninja product descriptions will have your audience “adding to cart” before they know what hit them.
PORTFOLIO
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Canadian Surrogacy Community
Altruistic Surrogacy Laws in Canada
Take a look at my blogs for the Canadian Surrogacy Community that tackle an assortment of topics in the world of infertility.
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Medium
Here is where I post some of my original blogs written for my personal Medium page. All of these blogs inform, educate, and provide a strong call to action.
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SAMPLE - Hair Serum
An example of an email designed for an email campaign. A life-changing hair serum for bounce, beauty, and shine.
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SAMPLE - How to Get Your Kids to Actually Eat
An example of a terrific product description for a how-to book, targeted at parents whose kids are picky eaters… so basically, every parent.
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SAMPLE - Why Travel Agents are more Important than EVER
An example of an email or digital opt-in that has a strong call to action and gives you serious FOMO.
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SAMPLE - Camp Namaste
An example of Direct Response Copy, which inspires your audience to act as soon as they’re done reading what you’re offering.
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Initio Fertility
Endometriosis & Ovulation Pain: Why it Hurts.
A collection of blogs written for Inito Fertility Tracker concerning women's health and fertility issues.
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Initio Fertility
Checking Your Cervix for Ovulation: A Simple Guide
A collection of blogs written for Initio Fertility Tracker concerning women's health and fertility issues.
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Inito Fertility
Can I get Pregnant with a Fibroid?
A collection of blogs written for Inito Fertility Tracker concerning women's health and fertility issues.
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Canadian Surrogacy Community
5 Surprising Ways Trauma Manifests Through Parenting After Infertility
Take a look at my blogs for the Canadian Surrogacy Community that tackle an assortment of topics in the world of infertility.
CONTACT
What’s a Discovery Call?
This is a chance for us to chat before we work together, during a free 15 minute Zoom call.
I’m respectful of your time, but don’t worry - I won’t cut you off at the 15 minute mark!
I’ll get a better sense of your goals, and I can discuss my process, timeline, and ideas. Whether you know exactly what you need, or you’re still unsure but just know you need help, we can figure it out together.
So what are you waiting for?
Grab a coffee and let’s chat.